Consumer Preference and Willingness to Pay for Rice Attributes in China: Results of a Choice Experiment
Understanding urban consumers’ preferences for rice attributes is crucial for rice breeders, producers, and retailers to meet diverse and evolving market demands. Based on the sample data of 629 rice consumers in Shanghai, China, obtained through the choice experiment (CE) approach, this study uses...
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| Huvudupphov: | , , , |
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| Materialtyp: | Artigo |
| Språk: | Inglês |
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MDPI AG
2024-08-01
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| Serie: | Foods |
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| Länkar: | https://www.mdpi.com/2304-8158/13/17/2774 |
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