Linguistic analysis and assessment of the effectiveness of spanish ngos brand names
The brand name is the origin of any commercial strategy. As a verbal element, its effectiveness can be evaluated through linguistics. Taking a sample of 158 organizations accredited by the Fundación Lealtad, a content analysis of their linguistic characteristics is carried out, analyzing phonetic, m...
Збережено в:
| Автори: | , , , |
|---|---|
| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Universitat Politècnica de València
2018-07-01
|
| Серія: | Revista de Lingüística y Lenguas Aplicadas |
| Предмети: | |
| Онлайн доступ: | https://polipapers.upv.es/index.php/rdlyla/article/view/7711 |
| Теги: |
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|