Linguistic analysis and assessment of the effectiveness of spanish ngos brand names
The brand name is the origin of any commercial strategy. As a verbal element, its effectiveness can be evaluated through linguistics. Taking a sample of 158 organizations accredited by the Fundación Lealtad, a content analysis of their linguistic characteristics is carried out, analyzing phonetic, m...
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| Autores principales: | , , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Universitat Politècnica de València
2018-07-01
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| Colección: | Revista de Lingüística y Lenguas Aplicadas |
| Materias: | |
| Acceso en línea: | https://polipapers.upv.es/index.php/rdlyla/article/view/7711 |
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