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Exploring Consumer Perception of Augmented Reality (AR) Tools for Displaying and Understanding Nutrition Labels: A Pilot Study

Augmented reality (AR) technology offers a promising approach to providing consumers with detailed and personalized information about food products. The aim of this pilot study was to explore how the use of AR tools comprising visual and auditory formats affects consumers’ perception and understandi...

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Bibliografiske detaljer
Principais autores: Cristina Botinestean, Stergios Melios, Emily Crofton
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2025-09-01
Serier:Multimodal Technologies and Interaction
Fag:
Online adgang:https://www.mdpi.com/2414-4088/9/9/97
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