Exploring Consumer Perception of Augmented Reality (AR) Tools for Displaying and Understanding Nutrition Labels: A Pilot Study

Augmented reality (AR) technology offers a promising approach to providing consumers with detailed and personalized information about food products. The aim of this pilot study was to explore how the use of AR tools comprising visual and auditory formats affects consumers’ perception and understandi...

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Главные авторы:	Cristina Botinestean, Stergios Melios, Emily Crofton
Формат:	Artigo
Язык:	Inglês
Опубликовано:	MDPI AG 2025-09-01
Серии:	Multimodal Technologies and Interaction
Предметы:	digital nutrition augmented reality nutrition labels sensory healthy consumer
Online-ссылка:	https://www.mdpi.com/2414-4088/9/9/97
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