Digital Value Creation by Online Taxi Driving with of Relationship Bonding and Relationship Quality
Purpose: This study extends the current understanding of customer engagement by examining the impact of relationship bonding and relationship quality on customer engagement in value creation for online taxis.Method: A quantitative research design was used to validate the hypotheses proposed in this...
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Allameh Tabataba'i University Press
2024-01-01
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| Col·lecció: | International Journal of Digital Content Management |
| Matèries: | |
| Accés en línia: | https://dcm.atu.ac.ir/article_16231_f09f61f7198e658ef0c61d6dd369d3cb.pdf |
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