Modelling Online Purchase Behavior from Consumer Decision Model Perspective
Despite the significant growth of internet users in Indonesia, the use of the internet for online shopping is still quite low, which hinders the potential for e-commerce growth in Indonesia. This fact raises interest in analyzing factors that influence online shopping intention among Indonesians. Ba...
Αποθηκεύτηκε σε:
| Κύριοι συγγραφείς: | , |
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| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
University of Brawijaya
2021-12-01
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| Σειρά: | APMBA (Asia Pacific Management and Business Application) |
| Θέματα: | |
| Διαθέσιμο Online: | https://apmba.ub.ac.id/index.php/apmba/article/view/474 |
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