Examining Normative Influence in Persuasive Health Messages: The Moderating Role of Identification With Other Parents
This study tests the interaction between an individual-level characteristic—identification with other parents—and the effects of persuasive messages about nutrition. In an online experiment conducted in 2010, 242 parents of children aged five through nine were randomized to a message condition. The...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
USC Annenberg Press
2015-09-01
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| Colecção: | International Journal of Communication |
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| Acesso em linha: | https://ijoc.org/index.php/ijoc/article/view/3669 |
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