Examining Normative Influence in Persuasive Health Messages: The Moderating Role of Identification With Other Parents
This study tests the interaction between an individual-level characteristic—identification with other parents—and the effects of persuasive messages about nutrition. In an online experiment conducted in 2010, 242 parents of children aged five through nine were randomized to a message condition. The...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
USC Annenberg Press
2015-09-01
|
| Edice: | International Journal of Communication |
| Témata: | |
| On-line přístup: | https://ijoc.org/index.php/ijoc/article/view/3669 |
| Tagy: |
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|