ANALYSIS OF THE EFFECT OF PROMOTION FOCUS VARIABLES AND PREVENTION FOCUS ON IMPULSE BUYING TENDENCY VARIABLES: EMPIRICAL STUDY ON SHOPEE
Impulse buying is a very complex behavior exhibited by retail consumers and so many components - components that can affect both externally and internally. Previous researchers have observed that consumer emotions and focus play an important role in increasing impulsivity, which leads to impulse bu...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Indonésio |
| Publicado em: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2022-12-01
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| coleção: | Jurnal Performa |
| Acesso em linha: | https://journal.uc.ac.id/index.php/performa/article/view/2846 |
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