ANALYSIS OF THE EFFECT OF PROMOTION FOCUS VARIABLES AND PREVENTION FOCUS ON IMPULSE BUYING TENDENCY VARIABLES: EMPIRICAL STUDY ON SHOPEE
Impulse buying is a very complex behavior exhibited by retail consumers and so many components - components that can affect both externally and internally. Previous researchers have observed that consumer emotions and focus play an important role in increasing impulsivity, which leads to impulse bu...
Spremljeno u:
| Glavni autori: | , |
|---|---|
| Format: | Artigo |
| Jezik: | Indonésio |
| Izdano: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2022-12-01
|
| Serija: | Jurnal Performa |
| Online pristup: | https://journal.uc.ac.id/index.php/performa/article/view/2846 |
| Oznake: |
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|