Exploring divergent aspects of middle-of-the-pyramid consumers’ dining experience
Orientation: This study seeks to identify the most important dimensions related to restaurant dining among middle-of-the-pyramid consumers. Research purpose: This article aims to determine the expectations of South African middle-of-the-pyramid (MOP) consumers during a dining experience. Motivatio...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
AOSIS
2019-09-01
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| coleção: | Acta Commercii |
| Assuntos: | |
| Acesso em linha: | https://actacommercii.co.za/index.php/acta/article/view/641 |
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