“CUTENESS” (“KAWAII”) AS “MYTH” IN JAPANESE ADVERTISING DISCOURSE
Cuteness (kawaii) as myth in Japanese advertising discourse. In the present article we intend to explore the values of “cute” as social and cultural artefact depicted in Japanese print advertisements. Like any other discourse, advertising has as a starting point that corresponds to the form, which,...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | Artigo |
| اللغة: | Alemão |
| منشور في: |
Cluj University Press
2020-03-01
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| سلاسل: | Studia Universitatis Babeş-Bolyai. Philologia |
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://193.231.18.162/index.php/subbphilologia/article/view/1570 |
| الوسوم: |
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