SOFT POWER: ʻCUTE CULTURE’, A PERSUASIVE STRATEGY IN JAPANESE ADVERTISING
The article addresses the ways in which soft power is used in Japanese advertising, both domestic and abroad. After the challenges brought by the end of World War II, Japan finds as a means of recovery the export of a new type of culture, focused on values different from the traditional ones and reg...
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| Hovedforfatter: | |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Estonian Academy Publishers
2023-08-01
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| Serier: | Trames |
| Fag: | |
| Online adgang: | https://kirj.ee/wp-content/plugins/kirj/pub/TRAMES-3-2023-311-324_20230821152905.pdf |
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