Ideological and Cultural Codes in Terms of Provocative Advertising Content Formation (as Exemplified by Benetton Advertising Texts)
This article is devoted to determining the role of cultural and ideological codes in advertising communication and studying the peculiarities of their use in advertising Benetton brand products. The relevance of the study is determined, in particular, by the fact that the specifics of the perception...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Alemão |
| Udgivet: |
Publishing and Printing Center NOSU
2023-03-01
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| Serier: | Актуальные проблемы филологии и педагогической лингвистики |
| Fag: | |
| Online adgang: | http://philjournal.ru/upload/2023-1/225-237.pdf |
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