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Consumers’ satisfaction factors mining and sentiment analysis of B2C online pharmacy reviews

Abstract Background In recent years, online pharmacies have been accepted by increasingly more consumers, and the prospects for online pharmacies are optimistic. This article explores the consumers’ satisfaction factors addressed in Business to Customer (B2C) online pharmacy reviews and analyzes the...

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Principais autores: Jingfang Liu, Yingyi Zhou, Xiaoyan Jiang, Wei Zhang
פורמט: Artigo
שפה:Inglês
יצא לאור: BMC 2020-08-01
סדרה:BMC Medical Informatics and Decision Making
נושאים:
B2C
Online pharmacy
Online review
Topic mining
Sentiment analysis
גישה מקוונת:http://link.springer.com/article/10.1186/s12911-020-01214-x
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