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TV advertising and children’s consumer culture

The paper presents the results of the research on consumer experience of 6–7 year old children investigated from the child’s perspective. The authors employed the method of interview with the child about TV advertisements, using stimulus material. The authors state that children recognize TV adverti...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Reda Ponelienė, Sigitas Balčiūnas
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: University of Gdańsk 2014-09-01
Cyfres:Problemy Wczesnej Edukacji
Pynciau:
Mynediad Ar-lein:https://czasopisma.bg.ug.edu.pl/index.php/pwe/article/view/871
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!