Understanding Attitudes, Benefits and Acceptance of Artificial Intelligence (AI) in Travel and Tourism: Evidence from Generation Z
This study examines the perceived usefulness, perceived benefits, and acceptance of artificial intelligence (AI) technologies in tourism, with a specific focus on Generation Z. Drawing on established technology acceptance frameworks, the research investigates how key perceptual factors influence the...
সংরক্ষণ করুন:
| প্রধান লেখক: | , , , |
|---|---|
| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
MDPI AG
2026-05-01
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| মালা: | Tourism and Hospitality |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://www.mdpi.com/2673-5768/7/6/150 |
| ট্যাগগুলো: |
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