Understanding Attitudes, Benefits and Acceptance of Artificial Intelligence (AI) in Travel and Tourism: Evidence from Generation Z
This study examines the perceived usefulness, perceived benefits, and acceptance of artificial intelligence (AI) technologies in tourism, with a specific focus on Generation Z. Drawing on established technology acceptance frameworks, the research investigates how key perceptual factors influence the...
محفوظ في:
| المؤلفون الرئيسيون: | , , , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
MDPI AG
2026-05-01
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| سلاسل: | Tourism and Hospitality |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.mdpi.com/2673-5768/7/6/150 |
| الوسوم: |
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