Conceptual Foundations of Public Interest Communications
This article argues that public interest communications (PIC) fundamentally emerges from public relations (PR) scholarship. PIC addresses paradigm anomalies of the excellence and relationship management theories of public relations in the specific case of activism and communication for the common go...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Florida, College of Journalism and Communications
2017-04-01
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| coleção: | Journal of Public Interest Communications |
| Assuntos: | |
| Acesso em linha: | http://journals.fcla.edu/jpic/article/view/93317 |
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