Effect of Psychological Ownership of Favorite Idols on Consciousness toward Other Fans and Well-Being

This study focuses on idol fans’ idolatry behaviors (oshi-katsu) and discusses the necessity of considering psychological ownership to understand these behaviors. Most idol fans tend to have psychological ownership of their favorite idols, which produces paradoxical consciousness toward other fans (...

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Principais autores:	Atsuko Inoue, Yutaka Ueda
Formato:	Artigo
Idioma:	Japonês
Publicado em:	Japan Marketing Academy 2023-06-01
coleção:	Maketingu Janaru
Assuntos:	psychological ownership idol fan idolatry behavior consciousness toward other fans well-being
Acesso em linha:	https://www.jstage.jst.go.jp/article/marketing/43/1/43_2023.034/_html/-char/en
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