The creative behavior of virtual idol fans: a psychological perspective based on MOA theory
Breakthroughs in digital technology are accelerating the development and commercialization of virtual idols. They are overturning the traditional one-way communication between idols and fans, turning fans into producers and consumers. Therefore, identifying the motivations for fan creation can regul...
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| Hlavní autoři: | , , , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Frontiers Media S.A.
2023-11-01
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| Edice: | Frontiers in Psychology |
| Témata: | |
| On-line přístup: | https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1290790/full |
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