Exploring Principals’ Perceptions of Market Orientation in Modern Schools
<i>Background/Purpose:</i> In an increasingly competitive educational landscape, the school principal’s role has expanded beyond instructional leadership to include strategic marketing responsibilities. Yet the role of marketing in school leadership remains underexplored. Our objective was to invest...
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
MDPI AG
2025-04-01
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| Col·lecció: | Administrative Sciences |
| Matèries: | |
| Accés en línia: | https://www.mdpi.com/2076-3387/15/5/168 |
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