Exploring Principals’ Perceptions of Market Orientation in Modern Schools

<i>Background/Purpose:</i> In an increasingly competitive educational landscape, the school principal’s role has expanded beyond instructional leadership to include strategic marketing responsibilities. Yet the role of marketing in school leadership remains underexplored. Our objective was to invest...

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Principais autores:	Eleftheria Palla, Panagiotis Serdaris, Ioannis Antoniadis, Konstantinos Spinthiropoulos
格式:	Artigo
语言:	Inglês
出版:	MDPI AG 2025-04-01
丛编:	Administrative Sciences
主题:	marketing services educational marketing educational process secondary schools school principals
在线阅读:	https://www.mdpi.com/2076-3387/15/5/168
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