Understanding the Resistance Towards Apple Pay among Malaysians

This study investigates the resistance towards Apple Pay among Malaysians. The research is supported by the Innovation Resistance Model (IRT), which offers a comprehensive framework to understand and analyze the factors that impede the acceptance and usage of technological innovations. The study ut...

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Autors principals:	Krishna Moorthy, Yong Qing Low, Chun T'ing Loh
Format:	Artigo
Idioma:	Inglês
Publicat:	MMU Press 2024-08-01
Col·lecció:	International Journal of Management, Finance and Accounting
Matèries:	Barriers Apple Pay Mobile Payment Innovation Resistance Theory (IRT) Malaysia
Accés en línia:	https://journals.mmupress.com/index.php/ijomfa/article/view/994
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