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Understanding the Resistance Towards Apple Pay among Malaysians

This study investigates the resistance towards Apple Pay among Malaysians. The research is supported by the Innovation Resistance Model (IRT), which offers a comprehensive framework to understand and analyze the factors that impede the acceptance and usage of technological innovations. The study ut...

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Autori principali: Krishna Moorthy, Yong Qing Low, Chun T'ing Loh
Natura: Artigo
Lingua:Inglês
Pubblicazione: MMU Press 2024-08-01
Serie:International Journal of Management, Finance and Accounting
Soggetti:
Barriers
Apple Pay
Mobile Payment
Innovation Resistance Theory (IRT)
Malaysia
Accesso online:https://journals.mmupress.com/index.php/ijomfa/article/view/994
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