Communication Strategy of Alfamart Corporate Communication Department in Maintaining Positive Company Image
This study explores Alfamart's communication strategy for maintaining a positive image amidst the challenges of the digital era and tight business competition. This study's background discusses the negligence of Alfamart store cashiers in providing prices that went viral in 2020. The study focuses o...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Faculty of Da'wah and Communication, Communication and Islamic Broadcasting Study Program
2025-01-01
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| coleção: | Kalijaga Journal of Communication |
| Assuntos: | |
| Acesso em linha: | https://ejournal.uin-suka.ac.id/dakwah/kjc/article/view/3155 |
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