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Communication Strategy of Alfamart Corporate Communication Department in Maintaining Positive Company Image

This study explores Alfamart's communication strategy for maintaining a positive image amidst the challenges of the digital era and tight business competition. This study's background discusses the negligence of Alfamart store cashiers in providing prices that went viral in 2020. The study focuses o...

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Principais autores: Mighty Razzaq Ath Thariq, Anjang Priliantini
Format: Artigo
Sprog:Inglês
Udgivet: Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Faculty of Da'wah and Communication, Communication and Islamic Broadcasting Study Program 2025-01-01
Serier:Kalijaga Journal of Communication
Fag:
communication strategy
corporate image
alfamart
corporate communication
image recovery theory
Online adgang:https://ejournal.uin-suka.ac.id/dakwah/kjc/article/view/3155
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