Identifying Relevant Segments of Potential Banking Chatbot Users Based on Technology Adoption Behavior

Purpose – Chatbot technology is expected to revolutionize customer service in financial institutions. However, the adoption of customer service chatbots in banking remains low. Therefore, the aim of this paper is to identify relevant segments of potential banking chatbot users based on technology ad...

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Autors principals:	Mónika-Anetta Alt, Vizeli Ibolya
Format:	Artigo
Idioma:	Inglês
Publicat:	Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2021-01-01
Col·lecció:	Tržište
Matèries:	artificial intelligence (AI) chatbot banking industry technology acceptance segmentation customer segments
Accés en línia:	https://hrcak.srce.hr/file/392403
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