Big Data Analytics in E-commerce Driving Business Decisions Through Customer Behavior Insights

This proposition seeks to find out the significant opportunities BIG Data Analysis can offer to e-commerce and generate analytic decisions about customer behavior. With evolving e-commerce, consumer actions have been the most important factor for businesses keeping competitive. This comprehensive fr...

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書誌詳細

主要な著者:	Pande Pooja, Kulkarni Adokshaja Krishnarao, P Balamurugan, S Balakrishnan, Ramalingam Vanaja, R Revathi
フォーマット:	Artigo
言語:	Inglês
出版事項:	EDP Sciences 2025-01-01
シリーズ:	ITM Web of Conferences
主題:	big data analytics e-commerce customer behaviour machine learning predictive analytics customer segmentation privacy preservation
オンライン･アクセス:	https://www.itm-conferences.org/articles/itmconf/pdf/2025/07/itmconf_icsice2025_05001.pdf
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