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Big Data Analytics in E-commerce Driving Business Decisions Through Customer Behavior Insights

This proposition seeks to find out the significant opportunities BIG Data Analysis can offer to e-commerce and generate analytic decisions about customer behavior. With evolving e-commerce, consumer actions have been the most important factor for businesses keeping competitive. This comprehensive fr...

Deskribapen osoa

Gorde:
Egile Nagusiak: Pande Pooja, Kulkarni Adokshaja Krishnarao, P Balamurugan, S Balakrishnan, Ramalingam Vanaja, R Revathi
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: EDP Sciences 2025-01-01
Saila:ITM Web of Conferences
Gaiak:
big data analytics
e-commerce
customer behaviour
machine learning
predictive analytics
customer segmentation
privacy preservation
Sarrera elektronikoa:https://www.itm-conferences.org/articles/itmconf/pdf/2025/07/itmconf_icsice2025_05001.pdf
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