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ICT, an effectiveness factor in the application of digital marketing to retail businesses

Rev.esc.adm.neg The need for organizational development has led companies to review their business model and to find the way to redesign it to face the existing competition and to remain sustainable in the market. The rapid growth of organizations is accompanied by an increase of their functions, a...

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Bibliografske podrobnosti
Glavni avtor: Ricardo Prada Ospina
Format: Artigo
Jezik:Espanhol
Izdano: Universidad EAN 2016-06-01
Serija:Revista Escuela de Administracion de Negocios
Teme:
Online dostop:http://journal.ean.edu.co/index.php/Revista/article/view/1460
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