Factors affecting the use of e-commerce in creative industries: Empirical evidences from SMES in Jabodetabek-Indonesia

The goal of this research is to identify factors that influences: organizational readiness, the external pressure, the ease of using, and final factor benefit that can be obtained from the use of e-commerce in SMEs Creative Industries in Jabodetabek. Our analysis demonstrate that there is a relati...

ver descrição completa

Detalhes bibliográficos

Principais autores:	Donny Oktavian Syah, Rambat Lupiyoadi, Adi Pramudita Tjiptadi
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Universitas Islam Indonesia 2017-03-01
coleção:	Jurnal Siasat Bisnis
Assuntos:	Adopsi transaksi on - line (e - commerce) Industri Kreatif Usaha Kecil dan Menengah (UKM) UKM Jabodetabek - Indonesia
Acesso em linha:	https://103.220.113.119/JSB/article/view/6309
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!