A key segment of target audience in the theory and practice of city branding
The article examines the actual problem such as definition of a key segment of target audience of territory and city branding. The scientific and publicistic literature on branding has been analyzed. The circle of leading theoreticians who developed the concept of “city branding” and “territory bran...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Borys Grinchenko Kyiv Metropolitan University
2017-10-01
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| coleção: | Інтегровані комунікації |
| Assuntos: | |
| Acesso em linha: | https://intcom.kubg.edu.ua/index.php/journal/article/view/101 |
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