BRAND COMMUNICATION OF TOURIST DESTINATIONS DURING THE COVID-19 PANDEMIC
This article explores the effective practices of brand communications of tourist destinations during the pandemic. The relevance of the chosen topic is due to the economic crisis caused by the pandemic and, as a consequence, the need to revise the brand strategies of the majority of tourist destinat...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Science and Innovation Center Publishing House
2022-06-01
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| coleção: | Russian Studies in Culture and Society |
| Assuntos: | |
| Acesso em linha: | http://csjournal.ru/jour/index.php/rscs/article/view/99 |
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