An exploration study to find important factors influencing on brand identification
Building a famous brand often makes it possible to have sustainable growth in competitive market. A good brand name plays an important role on increasing word of mouth advertisement, the number of loyal customers and repurchase habits. However, in order to build a good brand, we need to create susta...
Na minha lista:
| Principais autores: | , , , , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Growing Science
2013-09-01
|
| coleção: | Management Science Letters |
| Assuntos: | |
| Acesso em linha: | http://www.growingscience.com/msl/Vol3/msl_2013_260.pdf |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|