Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis
Abstract The study conducts a comprehensive retrospective analysis of the social media marketing literature along with text mining and bibliometric analysis using data obtained from the Scopus database. The analysis is conducted for the literature published during 2007–2022 using VOSviewer applicati...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
SpringerOpen
2024-02-01
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| coleção: | Future Business Journal |
| Assuntos: | |
| Acesso em linha: | https://doi.org/10.1186/s43093-024-00308-6 |
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