Deciphering the evolution of metaverse - A techno-functional perspective in digital marketing
The metaverse has disrupted the traditional marketing practices and it has potential to transform entire world of marketing activities with thrilling immersive experiences. This study provides an analysis of evolving field of metaverse marketing in the context of information systems using state of t...
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| Autori principali: | , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Elsevier
2024-11-01
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| Serie: | International Journal of Information Management Data Insights |
| Soggetti: | |
| Accesso online: | http://www.sciencedirect.com/science/article/pii/S2667096824000855 |
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