Are You an Opinion Giver, Seeker, or Both? Re-Examining Political Opinion Leadership in the New Communication Environment
This study revisits concepts of opinion leadership and followership in the current social and media environment and proposes that the two concepts should be reexamined as complementary and interactional rather than as competing. Based on survey data collected in Seoul, Korea, the study proposes fou...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
USC Annenberg Press
2016-08-01
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| Serie: | International Journal of Communication |
| Soggetti: | |
| Accesso online: | https://ijoc.org/index.php/ijoc/article/view/5303 |
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