Opinion Leadership| Parasocial Opinion Leadership Media Personalities‘ Influence within Parasocial Relations: Theoretical Conceptualization and Preliminary Results
Personalities in the media both influence and restrict topics of discussion and the amount of information available, thus exerting a substantial influence on the formation of the audience’s political opinion. The present study examines this impact by integrating the theoretical concepts of parasoci...
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| Главные авторы: | , , , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
USC Annenberg Press
2015-03-01
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| Серии: | International Journal of Communication |
| Предметы: | |
| Online-ссылка: | https://ijoc.org/index.php/ijoc/article/view/2717 |
| Метки: |
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