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Facebook Communication and Marketing Influence on Decision-Making and Choice of University Student Representatives: A Student’s Perspective

Facebook has become the main platform for young adults to sustain their social presence as well as expand their social networks. The impact of social media on youth decision-making has attracted much attention in research and academia. The research setting was at University of Fort Hare, a universi...

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Principais autores: Tapiwa Chininga, Ellen Rungani, Norman Chiliya, Tinashe Chuchu
Format: Artigo
Sprog:Inglês
Udgivet: National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest 2019-07-01
Serier:Romanian Journal of Communications and Public Relations
Fag:
medium credibility
Facebook
communication
marketing
information credibility
Online adgang:https://journalofcommunication.ro/index.php/journalofcommunication/article/view/274
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