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Investigating gender stereotypes in Indian YouTube advertisements from 2015 to 2021

Background: Advertising, which has been defined as, a systematic effort to shape people's opinions, attitudes and behaviours in a specific direction is a significant part of public communication. Nowadays, video advertisements are among the most important tools to attract different tastes.Aims: It i...

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Bibliografski detalji
Glavni autori: Parisa Ehteshamnia, Hamideh Molaei
Format: Artigo
Jezik:Inglês
Izdano: University of Tehran 2026-07-01
Serija:Cyberspace Studies
Teme:
Online pristup:https://jcss.ut.ac.ir/article_105878_b1906853e80c77c7d5f82d0239ffac0e.pdf
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