Investigating gender stereotypes in Indian YouTube advertisements from 2015 to 2021
Background: Advertising, which has been defined as, a systematic effort to shape people's opinions, attitudes and behaviours in a specific direction is a significant part of public communication. Nowadays, video advertisements are among the most important tools to attract different tastes.Aims: It i...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
University of Tehran
2026-07-01
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| Col·lecció: | Cyberspace Studies |
| Matèries: | |
| Accés en línia: | https://jcss.ut.ac.ir/article_105878_b1906853e80c77c7d5f82d0239ffac0e.pdf |
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