The Importance of Limited Self-Determination When M-Channel Migration Strategy Is Implemented
Theoretical background: Multichannel retailers can implement various migration strategies to induce consumers to use particular marketing channel. Some researchers indicated voluntary and forced customer E-channel migration strategies. Due to the negative consequences of a coercive strategy, a volun...
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| Үндсэн зохиолч: | |
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| Формат: | Artigo |
| Хэл сонгох: | Inglês |
| Хэвлэсэн: |
Maria Curie-Skłodowska University, Lublin, Poland
2022-09-01
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| Цуврал: | Annales Universitatis Mariae Curie-Skłodowska Sectio H, Oeconomia |
| Нөхцлүүд: | |
| Онлайн хандалт: | https://journals.umcs.pl/h/article/view/13724 |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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