Proposing a Conceptual Framework for Social Listening in Libraries: A Potential Game Changer to Engage Gen Z and Centennial Users

This study explores the evolving needs of Generation Z (Gen Z) and Generation Alpha (Gen Alpha) users in the context of libraries, emphasizing the critical role of social listening as a tool for engagement. Social listening, a technique used by professionals to track online conversations and mention...

Whakaahuatanga katoa

Ngā taipitopito rārangi puna kōrero

Ngā kaituhi matua:	Kumar Amit, T. A. Yadukrishnan
Hōputu:	Artigo
Reo:	Inglês
I whakaputaina:	De Gruyter 2025-02-01
Rangatū:	Open Information Science
Ngā marau:	gen z gen alpha generation cohort social listening user engagement social media library marketing library image diversity management conceptual framework and information management
Urunga tuihono:	https://doi.org/10.1515/opis-2024-0012
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!