Proposing a Conceptual Framework for Social Listening in Libraries: A Potential Game Changer to Engage Gen Z and Centennial Users

This study explores the evolving needs of Generation Z (Gen Z) and Generation Alpha (Gen Alpha) users in the context of libraries, emphasizing the critical role of social listening as a tool for engagement. Social listening, a technique used by professionals to track online conversations and mention...

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Библиографические подробности

Главные авторы:	Kumar Amit, T. A. Yadukrishnan
Формат:	Artigo
Язык:	Inglês
Опубликовано:	De Gruyter 2025-02-01
Серии:	Open Information Science
Предметы:	gen z gen alpha generation cohort social listening user engagement social media library marketing library image diversity management conceptual framework and information management
Online-ссылка:	https://doi.org/10.1515/opis-2024-0012
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