Ad Click Fraud Detection Using Machine Learning and Deep Learning Algorithms
In online advertising, click fraud poses a significant challenge, draining budgets and threatening the industry’s integrity by redirecting funds away from legitimate advertisers. Despite ongoing efforts to combat these fraudulent practices, recent data emphasizes their widespread and persiste...
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| Principais autores: | , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
IEEE
2025-01-01
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| Serija: | IEEE Access |
| Teme: | |
| Online dostop: | https://ieeexplore.ieee.org/document/10847816/ |
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