INFLUENCE OF ORGANIZATIONAL CULTURE ON CORPORATE BRAND
Brand, being a significant intangible resource, requires special attention not only from marketers, but also from the management of the organization, as its formation affects various aspects of production and economic activity. The given review of the Russian and foreign points of view on interrelat...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Publishing House of the State University of Management
2020-04-01
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| Col·lecció: | Вестник университета |
| Matèries: | |
| Accés en línia: | https://vestnik.guu.ru/jour/article/view/2065 |
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