Artistic Perspectives on Display Design and Service Environments as Purchase Stimuli: Evidence from Millennials in the Improved Housing Market

As China’s housing market shifts from quantity expansion to quality improvement, consumer expectations for both functionality and aesthetics in residential products are rising. Drawing on the Stimulus–Organism–Response (S-O-R) framework, this study develops a perceptual mechanism model to examine ho...

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Egile Nagusiak:	Boze Gou, Xiaolong Chen, Sizuo Wang, Hongfeng Zhang, Cora Un In Wong, Ruohan Zhao, Xiang Wu
Formatua:	Artigo
Hizkuntza:	Inglês
Argitaratua:	MDPI AG 2025-09-01
Saila:	Buildings
Gaiak:	improved housing commercial residential buildings architectural display design willingness to purchase artistic design identity artistic perspective
Sarrera elektronikoa:	https://www.mdpi.com/2075-5309/15/17/3189
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