The Influence of AI and AR Technology in Personalized Recommendations on Customer Usage Intention: A Case Study of Cosmetic Products on Shopee

With the rapid growth of Augmented Reality (AR) in e-commerce, it is necessary to conduct in-depth studies related to the integration of AR with Artificial Intelligence (AI) technology to improve personalization in product recommendations. AI and AR are expected to work together, where AI systems an...

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التفاصيل البيبلوغرافية

المؤلفون الرئيسيون:	Siti Rabiatul Adawiyah, Betty Purwandari, Imairi Eitiveni, Erisva Hakiki Purwaningsih
التنسيق:	Artigo
اللغة:	Inglês
منشور في:	MDPI AG 2024-07-01
سلاسل:	Applied Sciences
الموضوعات:	artificial intelligence augmented reality personalized recommendations usage intention e-commerce Shopee
الوصول للمادة أونلاين:	https://www.mdpi.com/2076-3417/14/13/5786
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!